• Designed

    Southern Comfort was established in 1973. We are a casual menswear shirting brand based in Manchester. Over five decades in the business precede us - five decades in which the brand has continuously reinvented itself. Buliding on the strength of our ‘originals’, going back to the Southern Comfort values, inspired by European sensibilities,a rugged outdoor aesthetic and minimal expression of classic menswear.

    Via a careful selection process, we have been able to build two perfectly rounded and complete collections that will launch twice a year. This is all while guaranteeing a premium service to our audience.

  • Retro

    Back in 1973 we premiered a wide collection of knitted sweaters and polo shirts, it wasn't till the late 70's when we launched our first shirt. We are proud of Southern Comfort's history but we are moving with the times. New additions and colours are planned on our archive pieces alongside smart solutions for affluent, opportunity driven and fashionable customers.